Inge Oortwijn is an experienced HR consultant and coach based in Zwolle. She works as an independent entrepreneur. I developed a striking and personal website for her. The challenge lay in translating her unique corporate identity into a well-functioning and well-organized website.
Assignment
During my internship at Rootz Media, I contributed to the development of a website for Inge Oortwijn. She had already designed a corporate identity herself, featuring lots of color, shapes, and patterns.
The request was to translate this visual style into a website that not only stands out but also remains clear and user-friendly. Additionally, there was hardly any web copy yet, so we had to rewrite it.
Process
I built the website in WordPress using Avada. Because there was no copy yet, I created the entire content myself. In doing so, I used an AI tool from Rootz Media to assist with writing and optimizing the text. Next, I got to work on the design. Inge’s corporate identity is busy and colorful, so it was important to find a balance between creativity and clarity. I experimented extensively with layouts, colors, and elements within Avada to make this work well.
This was one of the first websites I built. During this project, I learned a lot about WordPress, building pages, and translating a visual style into a functional design.
Result
The website is a unique and recognizable interpretation of Inge Oortwijn’s corporate identity. The colors and shapes are reflected effectively without becoming cluttered.
Inge was satisfied with the final result and now has a website that suits her way of working and her image as an entrepreneur.
For me, this was an important learning project in which I significantly developed my skills in web design, content, and WordPress.
